*Pdf ↡ The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google ⇥ Ebook or Kindle ePUB free

I agreed with several reviewers that the book uncovered few new insights, yet my biggest issue was the author s lack of focus The book tried to cross among business strategy, business history and self help genres, unfortunately failed to stand out in any.The contents within each chapter could have used better organization and less digression One had to weed out non essential chatters, like the author s ideology in social responsibilities and the detailed account regarding to his boardroom setb I agreed with several reviewers that the book uncovered few new insights, yet my biggest issue was the author s lack of focus The book tried to cross among business strategy, business history and self help genres, unfortunately failed to stand out in any.The contents within each chapter could have used better organization and less digression One had to weed out non essential chatters, like the author s ideology in social responsibilities and the detailed account regarding to his boardroom setback at New York times, to get to some of the most valuable messages The four chapters dedicated to the four companies Apple, Facebook and Google respectively went from good, satisfactory, subpar to poor And the rest of the book was not muchthan common sense The essential takeaway of the book was the moat, or sustainable competitive advantage, of each of the four companies the author dubbed horsemen Here I shared most of Galloway s points, includings low cost of capital, Apple s premium brand segmentation, Facebook s relationship nurturing and Google s role as the epic information center However when it comes to implementations, I m not convinced that establishing low cost universities would strengthen Apple s eco system, nor do I believe Facebook has the resources and ability to police fake news, while NVIDIA is already capable of creating realistic image of fake celebs Also I think Microsoft is already the fifth horseman, given its unparalleled position in enterprise markets and its cloud momentum All the companies mentioned above target a mixture of consumer and commercial markets, Microsoft s heavy focus on the production work side, rather than the consumption play side, should position it well in the marketplace going forward Overall I think there areinsightful books out there on the subject This is terrifying and hilarious and necessary Everyone should be reading this especially policy makers and young people The horsemen of the apocalypse will not be faceless nameless terrifying beasts They ll be the friendly trustworthy platforms we all use What do we even do as consumers That s the most depressing part We need the ease and speed ofbecause we re too overworked to sown our days at Target As for apple, he s got my number Why have I been holding on to the fancy boxes This is terrifying and hilarious and necessary Everyone should be reading this especially policy makers and young people The horsemen of the apocalypse will not be faceless nameless terrifying beasts They ll be the friendly trustworthy platforms we all use What do we even do as consumers That s the most depressing part We need the ease and speed ofbecause we re too overworked to sown our days at Target As for apple, he s got my number Why have I been holding on to the fancy boxes my iPhones come in They know our primal instincts and are cleverly exploiting them As for Google as God, that was spot on Scott Galloway equates the Big Four Google, Facebook, Apple andto the Four Horseman of god, love, sex and consumption respectively The author proceeds to examine and deconstruct the strategies that the Four employed in becoming the present giants of industry, the exploitation of their own mythologies and consumer habits as well as their overt and covert anti competitive techniques to stifle their competition This is all extremely illuminating, but there isn t much new here that you Scott Galloway equates the Big Four Google, Facebook, Apple andto the Four Horseman of god, love, sex and consumption respectively The author proceeds to examine and deconstruct the strategies that the Four employed in becoming the present giants of industry, the exploitation of their own mythologies and consumer habits as well as their overt and covert anti competitive techniques to stifle their competition This is all extremely illuminating, but there isn t much new here that you aren t able to read elsewhere The prominence of these ubiquitous companies in our daily lives means that they are already subject to extensive research and analysis in many books, publications, research papers and articles Scott Galloway does make a concerted effort to draw business lessons from the Four, but I find this part unconvincing as you cannot extrapolate success from the unique circumstances and individuals that birthed the Four Great success requires ingenuity, not imitation However, it is seldom that you have the convenience of all Four being the subject matter of one singular book It is further interesting how these four divergent companies are slowly, but inexorably encroaching upon each other s special areas of expertise in the race to become the first trillion dollar company According to the book description, Galloway the author exposes the truth about these Four Horsemen For me, his explanations and comments are utterly sensational and without any substance The author is also not considering important aspects, therefore only delivering half or even less of the story.I stopped reading at the beginning of the third chapter The first chapter is an overall introduction, the second is about , the third about Apple In the second chapter, the author pic According to the book description, Galloway the author exposes the truth about these Four Horsemen For me, his explanations and comments are utterly sensational and without any substance The author is also not considering important aspects, therefore only delivering half or even less of the story.I stopped reading at the beginning of the third chapter The first chapter is an overall introduction, the second is about , the third about Apple In the second chapter, the author picturedas wanting growth for the sake of world domination, without even considering their aim for being No 1 in regards to customer satisfaction The impression I got was that the author wants people to know thatis evil and that it tries to rule the world and that it must be dealt with.What really put me off is the author s crusade againstthe job killers fulfilment centres are a bad thing because they are automated which is what eliminates jobs No mention of the reduction of costs resulting in cheaper prices for customers No mention of fast er delivery service and therefore better service But instead a populistic boss bashing at the end of the chapterWhat s clear is that we need business leaders who envision, and enact, a future withjobs not billionaires who want the government to fund, with taxes they avoid, social programs for people to sit on their couches and watch Netflix all day Jeff, show some real fucking visionIt s an utterly one sided and cliched view It fuels unsubstantiated FUD fear, doubt, uncertainty in the already suspicious but uninformed reader.I put the book aside when the author discussed the issue of Apple not willing to comply with a court order for the government to be able to unlock the iPhone This is how the author wrote down his view of one of Apple s arguments here Apple, by creating a new IOS that allowed the FBI to open the phone with brute force, would create a backdoor that could not be contained and could end up in the wrong hands SPECTRESPECTRE, the organisation from the James Bond franchise which stands for Special Executive for Counter intelligence, Terrorism, Revenge, and Extortion The author brings this up and belittles the whole point, instead of reflecting on the impact on the right of privacy 4th amendment.The final nail in the coffin in which I m going to bury this book in for me was his further thoughts about Apple s argument above My response to the first claim If Apple was creating a back door for others to use, it was a pretty unimpressive door More like a doggy door Apple estimated that it would take six to ten engineers a month to figure this out That ain t the Manhattan Project Apple also maintained this key could end up in the wrong hands and prove hugely dangerous We aren t talking about the microchip that gave rise to the Terminator, which travels back in time to destroy all humanity Manhattan Project The impact of a product is unrelated to the time it took to build it Terminator How is that even related to this point The problem of a backdoor like this is that it could lead into a potential 1984 scenario, which is concerning on its own, but undoubtedly horrible when viewed in the context of everything Edward Snowden revealed in the past Snowden is not mentioned even once in the whole book.I was looking forward to reading a book that is intelligently critical about the Four Instead, this book only rambles against cliche views of technology companies on rainbow press niveau My library is the coolest For our staff holiday party, we arranged a Secret Santa book exchange where you d be paired up with someone who read different genres from you Their assignment was to pair you up with a book outside of your normal reading patterns and my santa gave me The Four, since I don t read a whole lot of nonfiction This is exactly the kind of book where I would read the jacket copy, think oh, that looks interesting, and then never get around to reading it Scott Gallowa My library is the coolest For our staff holiday party, we arranged a Secret Santa book exchange where you d be paired up with someone who read different genres from you Their assignment was to pair you up with a book outside of your normal reading patterns and my santa gave me The Four, since I don t read a whole lot of nonfiction This is exactly the kind of book where I would read the jacket copy, think oh, that looks interesting, and then never get around to reading it Scott Galloway presents a convincing argument for the legitimacy and domination of Facebook, Google and Apple He calls them the four horsemen and goes into how each of them became such a massive world power They each appeal to different needs of ours social connection, information seeking, product acquisition, and luxury Galloway acknowledges the fact that none of them are inherently good, so to speak, but none of them are necessarily evil, either Well, maybe Facebook I rely on each of these things on a pretty much daily basis and it was strange to confront how much I depend on them I m trying to wean myself off of my personal facebook, but it s still a thing I need for work and that kinda sucks Eventually, other companies will likely come along and upset the balance of power, though that might take a while Some of Galloway s analogies were overdone and lots of the finance stuff went over my head, so I m not a total nonfiction convert just yet But I did greatly enjoy getting outside of my comfort zone I loved reading and thinking about something different My husband Soyou gave each other homework Me Yeah, it s great My husband Nerds I can t wait to hear what my recipient thinks of my choice for them 1 Feel weird about buying this on2 Too many fun facts 3 Disorganized and surface level Pockets of insight What s with this guy s fixation on sex Look, I know sexual attraction is a huge part of marketing and humanity s base instincts, yatta yatta But he talks about it so much Always making everything out to be about wanting to get laid and how this guy with that product probably has never been laid and this woman with that product would never have sex with that guy etc, etc If this was written by a guy in his 20s or 30s I d probably be just as annoyed but just roll my eyes But this is a guy What s with this guy s fixation on sex Look, I know sexual attraction is a huge part of marketing and humanity s base instincts, yatta yatta But he talks about it so much Always making everything out to be about wanting to get laid and how this guy with that product probably has never been laid and this woman with that product would never have sex with that guy etc, etc If this was written by a guy in his 20s or 30s I d probably be just as annoyed but just roll my eyes But this is a guy in his 50s talking constantly about sex like a teenager with raging hormones Talk about immature Not to mention slightly creepy.There was some interesting information in this book and I did learn some stuff from reading it However, the author s personality and writing style is just irritating *Pdf ☔ The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google ⇔ NEW YORK TIMES BESTSELLERUSA TODAY BESTSELLER , Apple, Facebook, and Google are the four most influential companies on the planet Just about everyone thinks they know how they got there Just about everyone is wrong For all that s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott GallowayInstead of buying the myths these compa nies broadcast, Galloway asks fundamental questions How did the Four infiltrate our lives so completely that they re almost impossible to avoid or boycott Why does the stock market forgive them for sins that would destroy other firms And as they race to become the world s first trillion dollar company, can anyone chal lenge them In the same irreverent style that has made him one of the world s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can t match And he reveals how you can apply the lessons of their ascent to your own business or careerWhether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four Not particularly new information, but a nice clear analysis of how these companies came to be as big and successful as they are On the one hand Galloway seems to be primarily impressed by their succes, on the other hand, luckily, he s also critical The world needshomes with engaged parents, not a better fucking phone I was disappointed coming to the end of the book where Galloway gives career advice on how to be as successful as these companies Apparently it would be worth it to work a Not particularly new information, but a nice clear analysis of how these companies came to be as big and successful as they are On the one hand Galloway seems to be primarily impressed by their succes, on the other hand, luckily, he s also critical The world needshomes with engaged parents, not a better fucking phone I was disappointed coming to the end of the book where Galloway gives career advice on how to be as successful as these companies Apparently it would be worth it to work at least 80 hours a week I sincerely hope our youth realizes there isto life Only hire A s, because A s only hire A s, while Bs hire Cs Winners recognize other winners while also rans can be threatened by competitors This would have been quite a lot better and shorter if he had skipped the sophomoric attempts at humor, preening self promotion, and rants about how various companies would have succeeded in competing with the four if only they had followed his wise advice There were some interesting bits, but not enough.