!Read E-pub â Momentum: Igniting Social Change in the Connected Age  eBook or Kindle ePUB free

!Read E-pub ⛈ Momentum: Igniting Social Change in the Connected Age å A new and empowering way of looking at and organizing social change How can we move from serving soup until our elbows ache to solving chronic social ills like hunger or homelessness How can we break the disastrous cycle of low expectations that leads to chronic social failures The answers to these questions lie within Momentum,a fresh, zestful way of thinking about and organizing social change work Today s digital tools including but not limited to e mail, the Web, cell phones, personal digital assistants PDAs , even iPods promote interactivity and connectedness But as Momentum shows, these new social media tools are important not for their wizardry but because they connect us to one another in inexpensive,accessible,and massively scalable ways I was drawn to read Momentum after finding it quoted on the homepage of Carrotmob.org, a grassroots, social change project based in San Francisco The excerpt and its context suggested a visionary, revolutionary tract about using the internet and Web 2.0 for radical ends In fact, Fine s book is muchof a down to earth primer for non profit managers than the soaring subtitle, Igniting Social Change in the Connected Age, would have you believe She dedicates considerable space to pract I was drawn to read Momentum after finding it quoted on the homepage of Carrotmob.org, a grassroots, social change project based in San Francisco The excerpt and its context suggested a visionary, revolutionary tract about using the internet and Web 2.0 for radical ends In fact, Fine s book is muchof a down to earth primer for non profit managers than the soaring subtitle, Igniting Social Change in the Connected Age, would have you believe She dedicates considerable space to practical matters such as fund raising, membership lists, and wikis It s also a lot lighter on substance and case studies than I would have liked Fine communicates a few key ideas effectively In the connected age, the non profit sector will thrive by letting go of information, tools, messages , by breaking out of the stilted paradigm of a paid staff on one side, and consumer like members on the other The secret is to merge membership and staff, to make members the movement Obama style by engaging their ideas and skills, and arming them with the power to drive the movement, rather than simply asking them occasionally for donations Similarly, power in this new paradigm is less in controlling capital, a huge membership list, or a large staff It s in having a vibrant and engaged network In fact, a powerful movement might have no base or office at all Fine offers as an example the 2004 protests against Sinclair Broadcasting Group s decision to air a controversial anti Kerry documentary during prime time, over regular programming Over 150,000 calls to SBG advertisers prompted several to pull their ads, causing SBG s stock to drop by 10% within a week, a 60 million loss in revenue SBG retracted the documentary The traditional metrics for non profits dollars raised, members added, etc are wrong headed The sector needs aresults oriented metrics system, focusing on measurable impact on issue areas, perhaps modeled along the lines of ROI and other financial sector measurements.Fine s recommendations make great sense, and looking around the non profit sector, it s clear that most organizations are stuck in the Web 1.0 world she decries, with one way focused websites, a membership model offering the occasional update and request for money, nothingWhile a bit short on concrete ideas and case studies, Fine s book offers a conceptual road map for aeffective and engaging non profit sector Allison Fine does a very good job identifying how nonprofits can use the internet and its resources to change how they approach members, activists, donors, and the public in general She give lots of examples both real world and fictional to emphasize her point that connecting with activists in a meaningful way requires a significant change in the way that nonprofits operate I found this book useful as the organization I work for is considering many of the techniques she suggests After readin Allison Fine does a very good job identifying how nonprofits can use the internet and its resources to change how they approach members, activists, donors, and the public in general She give lots of examples both real world and fictional to emphasize her point that connecting with activists in a meaningful way requires a significant change in the way that nonprofits operate I found this book useful as the organization I work for is considering many of the techniques she suggests After reading this book, I have a better concept of why this shift is important and how we can make our relationships with our activists and donors better than they ever have been This book is transforming the way I think about social change So many of us beat our heads up against a wall trying to make a difference and then eventually give up at least that s what I feel like doing This book discusses ways of creating large networks that collaborate on these big social issues It involves using technology that not all will be comfortable with Regardless, its a fascinating read Very practical and describes the plight of a non profit worker perfectly So if nothing This book is transforming the way I think about social change So many of us beat our heads up against a wall trying to make a difference and then eventually give up at least that s what I feel like doing This book discusses ways of creating large networks that collaborate on these big social issues It involves using technology that not all will be comfortable with Regardless, its a fascinating read Very practical and describes the plight of a non profit worker perfectly So if nothing else, you can find some solitude in being understood