@Free Kindle â Herd: How to Change Mass Behaviour by Harnessing Our True Nature ⚡ eBook or E-pub free

This review has been hidden because it contains spoilers To view it, click here Meh, It was ok but nothing really special.The tv industrial complex was never the natural way that information spread through the population It was always word of mouth But with traditional advertising going down the tubes we are reverting the WOM People think that it is some new buzz word or new technique but that s not true It was always the underlying force behind our actions.People do things primarily based on the actions of the people around them If you want to change how people act yo Meh, It was ok but nothing really special.The tv industrial complex was never the natural way that information spread through the population It was always word of mouth But with traditional advertising going down the tubes we are reverting the WOM People think that it is some new buzz word or new technique but that s not true It was always the underlying force behind our actions.People do things primarily based on the actions of the people around them If you want to change how people act you cannot target a single person You cannot multiply the single channel exchange of information You have to stop viewing them as individual people and start treating them as a single entity.You cannot multiply the actions of an individual and expect to be able to predict what the herd will do You must start with and end with the herd There is no way to infer from a single person what a group will do Think newtonian physics.I feel like there was a lot of the narration bias Company succeeds, people find management change most closely correlated and then infer a connection I feel like many of the stories he told as evidence were used like this.Cognitive dissonance in branding after you buy into a brand and start to preach it then can you ever go back Once you invest in it you will actually begin to like itthan the competitors for no reason other than you began to use it You will being to merge it into your story.He did imply group selectionism which was disappointing.A good question was Why do we believe what consumers and employees tell us they remember You cannot fake WOM Your product must genuinely deserve it.Quotes Why do we believe what consumers and employees tell us they remember Individualism has become so central to Western culture that it has become transparent we no longer really notice it we take it as a given truth about the worldConsequently we pretend to ourselves that it is not an ideology after all Instead we see it as a fact, a simple and unremarkable truth about how the world is Market research assumes fundamentally that individuals make decisions about what to do on their ownit rarely bothers to consider the social context in which any behavior takes place and the fact that almost all human behavior is social because that is the nature of our species All mass behavior is the result of interacting individuals within a specific context We do what we do largely because of other people and our interaction with them It is not because we decide on our own The important relationships are the ones our customers and employees have with each other, not those we claim to have with them This meeting like all meetings is not about the subject under discussion it s about the social interactions around the subject The company must learn and respect and encourage other value creators in the network of parties in what it does diagram on page 270 You have to get used to being out of control Really good book only took so long to read it as I managed to misplace it during a house moveIt gives context and reason behind a lot of things which are obvious when you think about how individual people really act, rather than believing that reality is based on a diagram from a marketing textbook. @Free Kindle ⚼ Herd: How to Change Mass Behaviour by Harnessing Our True Nature ⚣ Can you explain the explosion of social activities like text messaging with little or no promotion of the behaviour How a Mexican wave happens The emergence of online communities Or sensitively the steady rise of floral roadside tributes to traffic accident victims from complete strangers Unless you have a good explanation of mass behaviour, you ll have little chance of altering it Herd reveals that most of us in the West have completely misunderstood the mechanics of mass behaviour because we have misplaced notions of what it means to be a human being With a host of examples from Peter Kay and urinal etiquette to Apple and Desmond Tutu, Mark Earls offers the most new radical, controversial and significant new theory of consumer behaviour in a generation At one level a profoundly simple and important idea, that just happens to overturn everything we thought we knew about marketing to the individual Adam Morgan, Founder, Eatbigfish Mark Earls helps us see clearly that we need to re write the rules and provides us with a playbook for doing so Are you ready for the we revolution Ed Keller, CEO, The Keller Fay Group Herd is a dazzling, nutrient rich read that urged me to see afresh the big underlying forces driving media behaviour and why they especially matter now David Abraham, EVP, The Learning Channel As important to read as Malcolm Gladwell and Adam Morgan were I cannot recommend it highly enough unless you are a luddite or an ostrich Mark Sherrington, Global Brands Director, SABMiller Read this book Think about it If you re going to be any good at your job in the nextyears then you need to questions your assumptions about how stuff works Russell Davies, Founder, Open Intelligence Agency Did this book going to teach me how to change mass behaviour No, It s doesn t The author bring the truth about true nature of myself to understand why we do what we do.We act likeus than I Our memory and decision making have tricked us.All mass behaviour is result of interacting individuals with a specific context We do what we do mainly because of other people Influences isimportant than persuasion You can use word of mouth by consumer to marketing It s better way than ot Did this book going to teach me how to change mass behaviour No, It s doesn t The author bring the truth about true nature of myself to understand why we do what we do.We act likeus than I Our memory and decision making have tricked us.All mass behaviour is result of interacting individuals with a specific context We do what we do mainly because of other people Influences isimportant than persuasion You can use word of mouth by consumer to marketing It s better way than others marketing Great book, I Will like to read the evoluci n of this ideas in the context of social media s It s also impressive that a great number of this concept are still out of the radar of most people in the corporate world Of course it s pass an ideia of lack of control that isn t easy to accept. In Herd , author Mark Earls explains the nature of our collectivist behavior that stems all the way back to the cavemen where the mass behavior of all following generations was created In this book, Earls gives insight into the human psyche and concepts such as Marketing and Social Networking that depend on this behavior Using contemporary examples, this book is relevant and useful. i did like this book though perhaps some charlatanism involved markearls 1CHerd 1D represents the quest of behaviourist Mark Earls to figure out how to change mass behaviour, whether that be the behaviour of customers, voters, employees or any other large group of people.Earls is firmly of the belief that humans are social, group driven beings who long for community cooperation over individualism The author 19s study of the animal kingdom which makes up the opening few chapters leads him to the conclusion that co operation and community spirit gives an evolutio 1CHerd 1D represents the quest of behaviourist Mark Earls to figure out how to change mass behaviour, whether that be the behaviour of customers, voters, employees or any other large group of people.Earls is firmly of the belief that humans are social, group driven beings who long for community cooperation over individualism The author 19s study of the animal kingdom which makes up the opening few chapters leads him to the conclusion that co operation and community spirit gives an evolutionary advantage In this regard, 1CHerd 1D stands as a refutation of the creed of individualism and atomisation detailed in sociological texts like 1CBowling Alone 1D Despite this, Earls has bad news for businesses trying to build 18brand communities 19, asserting that 1Creal communities based on human connections, not 18brands 19 1D.In setting out what he believes are the principles of Herd Marketing, Earls debunks a number of myths about mass behaviour For example, 18persuasion 19 is over rated 18interaction 19 and 18influence 19 are farimportant in understanding changes to mass behaviour Despite traditional consumer behaviour talk of 18early adopters 19, neither is there one group who areinfluential than all others when it comes to behaviour change 1CHerd 1D places a huge amount of importance on the power of word of mouth communication Earls sees this as fareffective than any intervention from marketers or advertising professionals partly because the author believes that systems of human communication have evolved in a way that they are primed to dispense word of mouth But it is not just relatively benign activities like FMCG marketing that word of mouth boosts word of mouth is also integral tonefarious behaviours like terrorist recruitment and to the transmission of bad information such as the scares that the MMR vaccine causes autism While ostensibly a marketing textbook, 1CHerd 1D delivers some hard lessons for marketers Earls insists that if marketing professionals want to affect mass change, 1Cthey need to get over their own egotism 1D Crucially, they need to recognise that the systems and channels of communication have changed forever and that 1Cit 19s what folks say and do to and with each other that counts, not what we in business do to them 1D Earls urges marketers to relinquish complete control over the communication process, and embrace the co creativity of the herd the author recommends what he calls 1CC2C Marketing 1D where, instead of collaborating with the company to create value, customers collaborate with each other 1CHerd 1D is a provocative, pulsating read that demolishes many of the myths that have traditionally dominated the field of marketing communications It is also an extremely accessible read, and Earls outlines his thesis through a string of engaging anecdotes My only minor quibble with it is that I would like to see an updated edition that fully takes account of the social media revolution and the effect it has had on mass behaviour I m halfway through this book, written by a marketing exec, and much to my astonishment, I find his perspective on human behaviour both utterly fascinating and resonating really strongly with my experience and thoughts about the nature of online communities, how and why they arise, the value of reputation in a flat economy such as the fannish community, although he never references it I would love to know what he would think of it.I was recommended this book by a colleague who I d been disc I m halfway through this book, written by a marketing exec, and much to my astonishment, I find his perspective on human behaviour both utterly fascinating and resonating really strongly with my experience and thoughts about the nature of online communities, how and why they arise, the value of reputation in a flat economy such as the fannish community, although he never references it I would love to know what he would think of it.I was recommended this book by a colleague who I d been discussing the virtues and perils of viral marketing, the stupidity of astroturf blogs, and things like the flocking behaviour of people which tilts a good product into a runaway success Earls has cogently and thoughtfully written many of the things I have thought, but from a marketing perspective that is frankly invaluable for the credibility that it gives his insights into the various things.He apologises up front for being academic and dry and full of complicated theory, and frankly, that gives me a startlingly low opinion of his target audience I read through several of the middle chapters nodding to myself and scribbling Brilliant stuff for anyone interested in the rise of social networks and social software and social intelligence collective, collaborative behaviours and intelligence think Wikipedia , in the building of communities whether based around brand or some other thing, or in human behaviour, particularly anyone unconvinced by the psychologists insistence that there is no such thing as crowd psychology only individual psychology These are thoughts that many of us who grew up incollectivist cultures have ruminated upon, and so I must thank Mark Earls for bringing them together so brilliantly in Herd Earls thesis is that human behavior is primarily governed by social rather than individual forces we gain meaning and significance through our relationship with the herd Earls gives us the four principles that guide behavior, and gives us methods and tools to take advantage of these principles.The book did not recei These are thoughts that many of us who grew up incollectivist cultures have ruminated upon, and so I must thank Mark Earls for bringing them together so brilliantly in Herd Earls thesis is that human behavior is primarily governed by social rather than individual forces we gain meaning and significance through our relationship with the herd Earls gives us the four principles that guide behavior, and gives us methods and tools to take advantage of these principles.The book did not receive 5 stars because of its erratic organization many of the examples were fascinating but required further development to bring the point home Moreover, there were frequent asides that took away from the flow of the book.Herd remains one of the most insightful guides to behavior, particularly on the topics of influence and engagement Add to this a keen sense of humor and a ready wit, and you ve got yourself a book that should be dog eared, scribbled in, and repeatedly referred to in the years to come